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Marketer makes some bold claims related to the coronavirus.
If you make it all the way through this Copper Fit video, you should remember the look on Brett Favre’s face at the end when his dog inexplicably drops a 30-yard pass from the former NFL quarterback. Should you decide to purchase Copper Fit’s product, you may find yourself equally disappointed.
While there has been a lot of hype surrounding copper wearables, the science behind the advertised benefits tells a different story. In its commercial, Copper Fit claims that its copper-infused compression garments “relieve muscle and joint soreness. However, a 2013 study by the University of York’s Health Sciences Department found that copper “provided no meaningful therapeutic effect beyond those of a placebo” for patients with active symptoms of rheumatoid arthritis.
On its website, it’s interesting to note that Copper Fit differentiates between the purported benefits of copper versus those of compression, and that all of the health claims are attributed to the benefits of compression — and not copper.
Which leads to the question: Do you really want to pay a premium for copper — 36 bucks (including shipping) for two Copper Fit compression sleeves — when non-copper-infused compression apparel sells for less?
For more of our coverage on copper-infused clothing, click here.
Marketer makes some bold claims related to the coronavirus.
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