Ad Alert

The Children’s Place

We're sending this ad to the corner.

Ad Alert

The Children’s Place

The Children's Place adThis ad screaming big storewide savings caught the eye of a reader, Kevin K., who was shopping at the mall for his two grandchildren.

Enticed by the sign Kevin entered The Children’s Place. And that’s when things got confusing. Kevin said not all of the items in the store were marked down and some signs indicated savings of less than 40 percent.

RELATED: The Price Is (Not Necessarily) Right

An employee informed him that only in-store sale signs would be honored at the register, he said, and not the sales percentage listed in the window sign that probably draws most people into the store in the first place (a sign that is, after all, technically inside the store).

But even if the window sign reigned supreme, there’s fine print that disclaims that the “entire store” is actually 40 percent off. The tiny print says the storewide sale “excludes new arrivals, footwear, accessories and doorbusters.” And what counts as a new arrival or doorbuster? You’ll likely find out at the cash register when you check out and a discounted price does not ring up.

What are the rules on this? An FTC spokesman — who noted the agency doesn’t comment on specific cases — said that the issue revolves around “how clearly and conspicuously” a disclaimer is conveyed to consumers. reached out to The Children’s Place but hasn’t heard back.

For more of our coverage on pricing, click here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

You Might Be Interested In