Ad Alert


Fruity, marijuana-infused chocolate bar touts miracle health claims.

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We’ve heard of chocolate being linked to a lower risk of heart disease but fruity, marijuana-infused chocolate that cures cancer? CasaLuna’s CBD + Soursop’s product packaging on suggests that the chocolate bar’s ingredients can do just that:

The Cancer Cure? Research has indicated that several of Soursop’s active ingredients kill malignant cells of 12 different types of cancers.

So the secret ingredient that cures cancer is not chocolate but this weird-looking fruit? To find out more, consumers are referred back to the company’s website. But could not find any supporting scientific studies or research on In fact, the site does not mention any of the purported cancer-killing active ingredients of the prickly soursop fruit.

Moreover, Cancer Research UK, a fundraising organization, warns that there is no credible evidence that soursop, which is also known as graviola, can cure cancer:

In laboratory studies, graviola extracts can kill some types of liver and breast cancer cells that are resistant to particular chemotherapy drugs. But there haven’t been any studies in humans. So we don’t know whether it can work as a cancer treatment or not.

Meanwhile, back here in the U.S., the FDA has sent warning letters to more than a dozen companies for marketing supplements that contain the other star ingredient in CasaLuna — the cannabis compound CBD or cannabidiol. The companies that received letters claimed their CBD supplements treated depression, heart disease, anxiety, schizophrenia, and … cancer.

Remember, folks, marketing supplements as having the ability to treat, cure, alleviate the symptoms of, or prevent developing diseases and disorders is simply not permitted by law. If a supplement really could do all that, then it would be a drug subject to rigorous study and testing to gain FDA approval.

Find more of our coverage on marijuana claims here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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