HSBC – Dear Customer
Financial crime evolves, and HSBC wants to help keep you safe.
Carfax, Inc. has discontinued certain broadcast advertising after receiving a letter of inquiry from The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus.. The industry self-regulatory body said that the commercials imply that consumers can rely on a Carfax report alone for a vehicle’s complete history. The statements in the commercial include:
–You want to see the accidents and service records reported to CARFAX and a price based on the car’s history.
-Just give me the Carfax.
-Before you buy a car, just say ‘Show me the Carfax’.
-Don’t run the risk of buying used cars with costly hidden problems. Get a detailed vehicle history report from our nationwide database within seconds.
NAD requested evidence to support these statements and their implication that Carfax is a complete source of information. Carfax responded to NAD, saying that it would remove the commercial for business reasons, even though it believes the ad to be truthful.
When buying a car, be sure to ask questions, and check multiple sources for information on its history.
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