Ad Alert

Bullysticks Organic

Throw these pet treat claims to the dogs.

Every time you let a dog lick your face, you are taking a calculated risk. Either consciously or subconsciously, you have decided that the joy of what is perceived as a sign of affection outweighs the anxiety associated with not knowing where that tongue has been.

Made from bull penises, bully sticks are a popular dog treat. They’re easy for dogs to digest, won’t splinter like other treats and can even help clean your dog’s teeth, according to the American Kennel Club.

But if you see a bully stick brand like Bullysticks Organic advertised as FDA approved, it’s false: The FDA doesn’t approve pet food or pet treats.

Bullysticks Organic also markets its dog treats as “100% natural” and organic. According to the FDA, “artificial flavors are rarely used in pet foods,” so in this way most pet food and pet treats are natural. In regard to organic claims, the FDA says “there are no official rules governing the labeling of organic foods for pets.”

Meaningless terminology is rampant in pet food marketing, the FDA warns (Note: Bullysticks Organic does not use any of the following terms):

Many pet foods are labeled as “premium,” and some now are “super premium” and even “ultra premium.” Other products are touted as “gourmet” items. Products labeled as premium or gourmet are not required to contain any different or higher quality ingredients, nor are they held up to any higher nutritional standards than are any other complete and balanced products. reached out to Bullysticks Organic for comment, including regarding its claimed USDA approval. Check back for updates.

Find more of our coverage on pets here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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