Spongeables Anti-Cellulite Body Wash in a Sponge

Spongeables is advertising its “Anti-Cellulite Body Wash in a Sponge” with claims that might be deceptive.

Advertisers can’t say a product will treat or cure cellulite without providing scientific studies to back up their claims. So far, topical cellulite products haven’t been proven to have any lasting effect. Most ingredients would need a much longer time to absorb than is possible with a cream, and a body wash is in contact with the skin for even less time.

What advertisers can say is that a product can temporarily “reduce the appearance of cellulite.”

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Spongeables sells this body-wash-infused sponge with the usual “reduce the appearance of” wording on the front of the packaging, but it also says just plain “cellulite reduction.” On the back, there are several more iffy claims:

• Fast & convenient cellulite smoothing every time you shower
• Exclusively formulated with new Multi-Sal™ Muscle Toner*
• Natural Rhodofiltrat sea extract enhances microcirculation to help prevent dimpling on fatty areas
• Specially-textured pad enhances the delivery of the ingredients

For more information on anti-cellulite claims, see a class-action lawsuit against Clarins that charges that its Vital Light Collection and Body Lift Collection promise more than they can deliver.