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Aegeia touts that its skin care products bring out the “the beautiful side of healthy.” But a recent FDA warning letter to the company suggests that the company’s marketing claims are only skin deep.
The agency’s letter cited four products currently making Only FDA-approved drugs can be marketed as having the ability to diagnose, cure, treat, prevent or mitigate a disease. on the company’s website. They include Aegeia’s Purifying Facial Cleanser, which claims to stimulate circulation, promote cellular generation and combat eczema, among other conditions. The other items are facial toner, clay mask and body butter.
Remember, readers, marketing products as having the ability to treat, cure, alleviate the symptoms of, or prevent developing diseases and disorders is simply not permitted by law without FDA approval.
Find more of our coverage on skin care products here.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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