April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
In many deceptive advertising legal actions, courts have decided — and companies have argued — what “reasonable consumers” know.
Want to see how you stack up? Answer a few short questions to find out if you can claim the title of 2025’s Most Reasonable Consumer!
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2023 Reasonable Consumer Quiz
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By the Numbers: Greenwashing Class-Action Lawsuits
TINA.org has tracked more than 150 lawsuits alleging greenwashing.