FTC Algorithmic Pricing Comments

TINA.org joined a coalition of consumer law advocates and consumer groups in submitting comments to the FTC regarding the use of personalized algorithmic pricing.

Timeline

2026

September 25

TINA.org and a coalition of 26 other consumer and public interest groups and several law school consumer justice organizations submit a comment to the FTC on its proposed enforcement policy statement on personalized pricing.

Comment

August 19

The FTC votes 2-0 to publish a proposed enforcement policy statement on personalized pricing for public comment. The proposed statement states, among other things, that consumers reasonably expect a listed price to be the same for everyone, and warns that representing prices as static or widely offered when they actually vary by individual, or using consumers’ personal data to set prices without disclosing it, may violate Section 5 of the FTC Act.

February 23

TINA.org and a coalition of several other consumer and public interest groups, including the National Consumers League, National Consumer Law Center, Consumer Federation of America, and several law school consumer justice organizations, submit a comment to the FTC in support of the petition for rulemaking regarding disclosures when personalized algorithmic pricing is at play.