Gwyneth Paltrow’s Goop Is Valued at $250 Million. Here Are All the Ways She Makes Money From the Cult Lifestyle Brand Media Coverage Gwyneth Paltrow’s Goop Is Valued at $250 Million. Here Are All the Ways She Makes Money From the Cult Lifestyle Brand Paul Schrodt, Money
Sponsored Endorsements: FTC Isn’t Your Only Concern Media Coverage Sponsored Endorsements: FTC Isn’t Your Only Concern Meegan Brooks and Anthony Anscombe, Law360
More than 100 LuLaRoe sellers have filed for bankruptcy Media Coverage More than 100 LuLaRoe sellers have filed for bankruptcy Chavie Lieber, Vox
MLMs Are Using Coronavirus Anxiety To Exploit The Quarantined and Unemployed Media Coverage MLMs Are Using Coronavirus Anxiety To Exploit The Quarantined and Unemployed Jesselyn Cook, HUFFPOST
A Rival to Botox Invites Doctors to Party in Cancun, With Fireworks, Confetti and Social Media Posts Media Coverage A Rival to Botox Invites Doctors to Party in Cancun, With Fireworks, Confetti and Social Media Posts Katie Thomas, New York Times
NRG buying electricity and natural gas retailer for $300M Media Coverage NRG buying electricity and natural gas retailer for $300M Michelle Caffrey, Philadelphia Business Journal
Popular YouTube Toy Review Channel Accused of Blurring Lines for Ads Media Coverage Popular YouTube Toy Review Channel Accused of Blurring Lines for Ads Tiffany Hsu, New York Times
Marketers Wanted a New Generation to Target, Hence Alphas Media Coverage Marketers Wanted a New Generation to Target, Hence Alphas Emma Grey Ellis, WIRED
Sen. Blumenthal calls for crackdown on ‘kidfluencers’ Media Coverage Sen. Blumenthal calls for crackdown on ‘kidfluencers’ Samaia Hernandez, WTNH News 8
Gwyneth Paltrow-Hosted ‘The Goop Lab’ Reveals First Trailer Media Coverage Gwyneth Paltrow-Hosted ‘The Goop Lab’ Reveals First Trailer THR Staff, The Hollywood Reporter
Sure, The Goop Lab Is Absurd — but It Also Offers Hope Media Coverage Sure, The Goop Lab Is Absurd — but It Also Offers Hope Arielle Pardes, WIRED
The Magical Thinking Of ‘The Goop Lab’ Media Coverage The Magical Thinking Of ‘The Goop Lab’ Doreen St. Felix, The New Yorker
Brands Are Building Their Own Virtual Influencers. Are Their Posts Legal? Media Coverage Brands Are Building Their Own Virtual Influencers. Are Their Posts Legal? Jesselyn Cook, HUFFPOST
Goop accused of more deceptive health claims, violating court order Media Coverage Goop accused of more deceptive health claims, violating court order Beth Mole, Ars Technica
Rihanna’s lingerie company accused of deceptive advertising Media Coverage Rihanna’s lingerie company accused of deceptive advertising Megan Cerullo, CBS News
FTC Punishes ‘Detox’ Tea Maker Teami, With a Slap on the Wrist for Influencers Including Cardi B Media Coverage FTC Punishes ‘Detox’ Tea Maker Teami, With a Slap on the Wrist for Influencers Including Cardi B Scott Nover, ADWEEK
Multilevel marketing sellers are using coronavirus to push oil and vitamin sales on Facebook Media Coverage Multilevel marketing sellers are using coronavirus to push oil and vitamin sales on Facebook Megan Graham, CNBC
The Rise of ‘Bait-and- Switch Pricing’ Press The Rise of ‘Bait-and- Switch Pricing’ Emily Stewart, Business Insider