Marketing Tactic

• Bait & Switch
• Branded Content
• Earnings & Financial Claims
• Endorsements & Testimonials
• Fine Print
• Fraud
• Free
• Greenwashing & Causewashing
• Health & Wellness Claims
• Imposter Scam
• Influencer Marketing
• Ingredient Claims
• Made in USA & Origin Claims
• Pricing
• Pyramid Scheme
• Slack Fill
• Subscriptions