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Marketing Tactic

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Keurig Dr Pepper

Brands

Keurig Dr Pepper

TINA.org found Keurig engaging in a deceptive recyclability campaign for its K-Cup pods.

Colgate-Palmolive

Brands

Colgate-Palmolive

TINA.org investigation revealed Colgate-Palmolive marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.