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Spam email leads to a fake endorsement from Dr. Oz, among other celebrities.
Lifestyle Lift, a cosmetic surgery company specializing in facelifts, recently settled with the Florida attorney general over the company’s ads. According to USA Today:
The company’s agreement with the Florida attorney general requires it to change specific marketing practices, to follow Federal Trade Commission guidelines on testimonials, to stop calling its face lift a “revolutionary procedure,” and to refund some customers’ money.
Lifestyle Lift had failed to disclose that many of its client were compensated for their testimonials, breaking the FTC’s guidelines. Lifestyle Lifts has run into trouble in the past, settling with New York state in 2009 after being accused of having employees pose as customers and offer testimonials.
For more on controversial facelifts, click here.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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