
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.
A deceptive marketing trend takes root.
Watch out for hidden fees.
Lawsuits allege “100%” marketing on front label is misleading.
November 2019: This case was voluntarily dismissed, the reasons for which have not been disclosed. June 2019: A class-action lawsuit was filed against Nestlé Dreyer’s Ice Cream Company for allegedly…
Allegations: Misleadingly marketing almondmilk as vanilla
In November 2019, a class-action lawsuit was filed against Walmart for allegedly falsely advertising that its Great Value Vanilla Bean Ice Cream is flavored with vanilla when, according to plaintiffs,…
February 2020: This case was voluntarily dismissed for undisclosed reasons. November 2019: A class-action lawsuit was filed against 7-Eleven for allegedly failing to adequately disclose that 7-Select GO!Yum Vanilla Bean…
In August 2020, a class-action lawsuit was filed against Lidl US for allegedly misleadingly advertising that its ice creams are made with vanilla beans when, according to plaintiffs, the ice…
In July and August 2019, two class-action lawsuits were filed against Friendly’s for allegedly misleadingly marketing that the flavor in its vanilla ice creams comes from vanilla beans when, according…
In September 2020, a class-action lawsuit was filed against Fairlife for allegedly misleadingly marketing that the flavoring ingredient in its Core Power Elite Vanilla High Protein Milk Shake is vanilla…
Allegations: Falsely advertising that the flavoring ingredient in products is vanilla when the ingredients list reveals that they also contain “other natural flavors”
Allegations: Misleadingly marketing ice cream as vanilla
Allegations: Misleadingly marketing ice cream as vanilla when the flavor comes from synthetic ingredients