
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.
A deceptive marketing trend takes root.
Watch out for hidden fees.
Lawsuits allege “100%” marketing on front label is misleading.
August 2015: A federal judge dismissed these three related actions finding, among other things, that plaintiffs did not properly plead the fraud-based allegations. Click here to read the court’s decision…
Allegations: Misleadingly marketing products as safe, BPA free, and suitable for babies and young children when harmful microplastics are released into food and drinks when the products are heated
Allegations: Falsely marketing pet foods as suitable for and providing nutrition to animals when they contain dangerous amounts of the toxin aflatoxin
Allegations: Deceptively marketing beef as “Product of the USA”
November 2018: This action was dismissed because the parties reached a settlement agreement, the terms of which have not been disclosed. January 2018: This case was reopened after the appeals…
Allegations: Failing to disclose that products contain or are at risk of containing harmful per- and polyfluoroalkyl substances (PFAS)
Allegations: Falsely marketing products as hypoallergenic
Allegations: Misleadingly marketing products as clean, gentle, safe, hypoallergenic, and plant-based
Allegations: Falsely marketing products as “made with Naturally Derived Ingredients”
Allegations: Falsely marketing products as hypoallergenic