University of Wisconsin Cancer Center Database

A investigation revealed that numerous cancer centers in the U.S. are deceptively using patient testimonials in their marketing materials, that is, testimonials that promote anecdotal, atypical patient results without clearly and conspicuously disclosing what the generally expected results for a patient in a similar situation would be. Moreover, within this sampling of deceptive testimonials many also promote clinical trials (i.e., research endeavors with no guarantee of therapeutic benefit), as well as novel treatments, such as immunotherapy and/or experimental procedures, without clearly and conspicuously disclosing their limitations, risks and relative rarity.

Below is a sampling of’s findings for University of Wisconsin Cancer Center.  If any of the testimonials attribute the patient’s success to a clinical trial, the entry appears in bold italics.

This center was notified of’s findings on October 22nd, 2018. University of Wisconsin Cancer Center’s response to is available here.

To learn more about the statistics and criteria used in’s investigation, as well as other information, click here.

Name Cancer Type Testimonial SEER 5-Year Survival Rate*
Claudia M. Pancreatic, Stage 1 Website 34.3%
Donna K. Lung, Stage 4 Website 4.7%
Glen M. Lung Website 18.6%
Laura T. Lung, Stage 4 Website 4.7%
Ronald P. Melanoma, Stage 4 Video (as seen on website) 22.5%
Shelly C. Colon, Stage 4 Website 13.8%
Terry R. Melanoma, Stage 4 Website 22.5%