Kendall Jenner 2017 Database
Below is a sampling of social media posts in which Kendall Jenner has failed to clearly and conspicuously disclose her material relationship to the companies promoted in the posts, either by failing to timely include any disclosure or by using an insufficient disclosure. These posts – on Instagram, Facebook, and Snapchat[1] – were published after Ms. Jenner was made aware of social media disclosure issues in August 2016.
Note: In examples where a disclosure is entirely lacking, TINA.org has provided evidence of the material connection by way of a comparison image of Ms. Jenner’s post and a post (or other publication) from the company she is promoting. When viewing subsequent examples of her failure to disclose her connection to the same company, viewers can refer back to the initial comparison image for evidence of the connection.
| Company | Medium | Issue(s) | |
|---|---|---|---|
| #1 | Adidas 1 | Snapchat Story | no disclosure |
| #2 | Adidas 2a | Instagram Post | no disclosure |
| #3 | Adidas 2b | Facebook Post | no disclosure |
| #4 | Adidas 3 | Snapchat Story | no disclosure |
| #5 | Adidas 4 | Facebook Post | no disclosure |
| #6 | AirBnB 1a | Instagram Post | insufficient disclosure language (“courtesy of”) |
| #7 | AirBnb 1b | Facebook Post | insufficient disclosure language (“courtesy of”) |
| #8 | Balmain | Instagram Post | no disclosure |
| #9 | Ben Taverniti Unravel 1a | Instagram Post | no disclosure |
| #10 | Ben Taverniti Unravel 1b | Facebook Post | no disclosure |
| #11 | Bumble 1 | Instagram Post | #ad at end of caption |
| #12 | Bumble 2 | Facebook Post | “Paid” disclosure insufficient in “Home” feed view; #ad at end of caption in “Home” feed view; no disclosure in “Photos” gallery view |
| #13 | Buttons Wireless Headphones 1 | Instagram Post | no disclosure |
| #14 | Buttons Wireless Headphones 2 | Facebook Post | no disclosure |
| #15 | Calvin Klein 1a | Instagram Post | #ad at end of caption |
| #16 | Calvin Klein 1b | Facebook Post | #ad at end of caption |
| #17 | Chopard 1 | Instagram Post | insufficient disclosure (“thank you”) |
| #18 | Chopard 2 | Facebook Post | no disclosure |
| #19 | Chopard 3 | Facebook Post | no disclosure |
| #20 | Coach 1a | Instagram Post | #ad at end of caption |
| #21 | Coach 1b | Facebook Post | #ad at end of caption |
| #22 | Daniel Wellington 1a | Instagram Post | #ad buried in middle of lengthy caption |
| #23 | Daniel Wellington 1b | Facebook Post | “Paid” disclosure insufficient in “Home” feed view; #ad buried in middle of caption in “Home” feed view and “Photos” gallery view |
| #24 | Daniel Wellington 2a | Instagram Post | #ad at end of caption |
| #25 | Daniel Wellington 2b | Facebook Post (viewed on desktop to see edit history) | no disclosure in original post; edited to include #ad at end of caption |
| #26 | Daniel Wellington 3 | Instagram Post | #ad buried at end of lengthy caption |
| #27 | Daniel Wellington 4a | Instagram Post | # ad buried in middle of caption |
| #28 | Daniel Wellington 4b | Facebook Post | “Paid” disclosure insufficient in “Home” feed view; #ad at end of caption in “Home” feed view; no disclosure in “Photos” gallery view |
| #29 | Estee Lauder 1a | Instagram Post | insufficient disclosure language (“#KJ4EL #EsteeModel”) |
| #30 | Estee Lauder 1b | Facebook Post | insufficient disclosure language (“#EsteeModel”) |
| #31 | Estee Lauder 2a (video) | Instagram Post | insufficient disclosure language (“#EsteeModel”) |
| #32 | Estee Lauder 2b (video) | Facebook Post | insufficient disclosure language (“#EsteeModel”) |
| #33 | Estee Lauder 3 | Facebook Post | no disclosure |
| #34 | Estee Lauder 4 | Instagram Post | no disclosure |
| #35 | Estee Lauder 5a (video) | Instagram Post | insufficient disclosure language (“#EsteeModel”) |
| #36 | Estee Lauder 5b (video) | Facebook Post | insufficient disclosure language (“#EsteeModel”) |
| #37 | Estee Lauder 6 | Snapchat Story | no disclosure |
| #38 | Estee Lauder 7 | Snapchat Story | no disclosure |
| #39 | Estee Lauder 8 | Facebook Post | no disclosure |
| #40 | Estee Lauder 9 | Facebook Post | no disclosure |
| #41 | Givenchy 1 | Instagram Post | no disclosure |
| #42 | Givenchy 2 | Facebook Post | no disclosure |
| #43 | HiSmile | Instagram Post | #ad at end of caption |
| #44 | Ippolita 1 | Facebook Post | “Paid” disclosure insufficient in “Home” feed view; “#IPPOLITA_Ambassador” at end of caption in “Home” feed view; no disclosure in “Photos” gallery view |
| #45 | Ippolita 2 | Snapchat Story | no disclosure |
| #46 | Jet Lux 1 | Facebook Post | no disclosure
(despite having #ad disclosure on Instagram for same image) |
| #47 | Jet Lux 2 | Instagram Post | no disclosure |
| #48 | Jet Lux 3 | Instagram Post | no disclosure |
| #49 | La Perla 1a | Instagram Post | #ad at end of caption |
| #50 | La Perla 1b | Facebook Post | “Paid” disclosure insufficient in “Home” feed view; #ad at end of caption in both “Home” feed and “Photos” gallery views |
| #51 | La Perla 2a | Instagram Post | no disclosure |
| #52 | La Perla 2b | Facebook Post | no disclosure |
| #53 | La Perla 3 | Facebook Post | no disclosure
(despite having #LaPerla_Amabassador disclosure on Instagram for same image) |
| #54 | La Perla 4 | Facebook Post | no disclosure |
| #55 | La Perla 5 | Facebook Post | no disclosure |
[1] The Facebook posts in this sampling were viewed and captured from the Facebook app on an iPhone 6s.
The Instagram posts were viewed and captured from a desktop computer.
The Instagram stories were viewed and captured on the Instagram app on an iPhone 6s.
The Snapchat stories were viewed and captured on the Snapchat app on an iPhone 6s.
Because both Instagram and Snapchat stories are “temporary” posts that disappear from the platform after 24 hours, URLs for such posts were not available. Similarly, because the Facebook posts were viewed from the Facebook app, which provides – in many cases – a different view than what is visible from a desktop computer or on the mobile site, URLs for such posts are not available as they would not accurately show the image.