CATrends: Fish Oil Supplements Marketed to Support Heart Health
Lawsuits accuse companies of using deceptive claims to reel in consumers.
Zoloft
In January 2013, another class-action lawsuit was filed against Pfizer regarding its marketing of Zoloft. This time, the allegation is that the drug label and marketing materials do not mention the numerous clinical trials in which Zoloft was shown to be no more effective in treating depression than placebo. Instead, Pfizer’s consumers are given the impression that Zoloft is very effective for treating depression. (Plumlee v. Pfizer, Inc., Case No. 13-cv-00414, N.D. Cal.)
The Latest
Huel
U.K. ad regulator takes issue with celeb endorsement.
BART
Why “taking BART” from Oakland to San Francisco costs more than advertised in this billboard.
Breaking Down the Relationship between Brands and Teens
Today’s teenagers are uniquely positioned in the marketing world.
FTC Bans Fake Reviews
New rule also targets paid reviews.