
Tariffs Create Opening for ‘Made in America’ Ads—With Carefully Chosen Words
Patrick Coffee, The Wall Street Journal
In January 2013, another class-action lawsuit was filed against Pfizer regarding its marketing of Zoloft. This time, the allegation is that the drug label and marketing materials do not mention the numerous clinical trials in which Zoloft was shown to be no more effective in treating depression than placebo. Instead, Pfizer’s consumers are given the impression that Zoloft is very effective for treating depression. (Plumlee v. Pfizer, Inc., Case No. 13-cv-00414, N.D. Cal.)
Patrick Coffee, The Wall Street Journal
Pet-safe and eco-friendly claims may be streaky.
Ads don’t always give the full picture.
TINA.org investigations expose the truth and prompt marketing changes
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