![](https://truthinadvertising.org/wp-content/uploads/2021/11/Zicam-pre-cold-lozenges-cherry.jpg)
Zicam Products
Allegations: Falsely advertising that products are “clinically proven to shorten colds” when there is no scientific evidence to support such claims
May 2019: The appeal was dismissed for failure to prosecute because the objector did not pay the filing fees.
December 2018: An objector filed a Notice of Appeal regarding the final approval of the settlement.
November 2018: A federal judge granted final approval of a settlement agreement in which class members may receive a cash award for each product purchased. According to its terms, class members without proof of purchase can only be reimbursed for up to five products while class members with proof of purchase can be reimbursed for all their purchases. For more information, go to https://www.zicamclassaction.com. (A Corrected Final Approval Order and Judgment was filed in January 2019.)
2014: A class-action lawsuit was filed against Zicam for allegedly falsely advertising that its pre-cold over-the-counter homeopathic remedies (including RapidMelts, Oral Mist, Lozenges, and Soft Chews) will reduce the severity of cold symptoms – including sneezing, coughing, and nasal congestion – and shorten the duration of colds when, according to the complaint, the products do not reduce the severity of cold symptoms and do not shorten the duration of colds. (Melgar et al v. Zicam LLC and Matrixx Initiatives, Inc., Case No. 14-cv-160, E. D. CA.)
For more of TINA.org’s coverage of Zicam products, click here.
Allegations: Falsely advertising that products are “clinically proven to shorten colds” when there is no scientific evidence to support such claims
In December 2015, a class-action lawsuit was filed against Zicam for allegedly deceptively marketing Zicam Pre-Cold Medicine products – including RapidMelts, Oral Mist, Ultra Crystals, Lozenges, and Chewables – as…
TINA.org reader receives a suspicious email.
Six big game marketers that have been accused of fumbling ad claims.
This marketing may come with some baggage.
Matthew McConaughey is Mike Ditka in this hilarious Super Bowl ad
This gym may want to work harder at being transparent about this offer.