CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Wiley Wallaby Very Berry Licorice
Case Name (Date)
Trammell et al. v. KLN Enterprises, Inc. d/b/a Wiley Wallaby
23-cv-1884, S.D. Cal.
(Oct. 2023)
Product/Service
Wiley Wallaby Very Berry licorice
Allegations
Falsely marketing products as “Naturally Flavored” and “Free of … Artificial Colors & Flavors” when they contain an artificial flavoring ingredient (DL malic acid)
Status
Dismissed When a complaint is dismissed with prejudice, it cannot be refiled.; appeal filed
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