When Truthful Testimonials Are Deceptive
When it comes to testimonials, the truth will not always set marketers free.
Whole Foods Homeopathic Medicines
September 2015: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
August 2014: A class-action lawsuit was filed against Whole Foods for allegedly falsely advertising homeopathic products under the “365 Be Well” brand, including Flu Ease, Cough Ease, and Cough Ease for Kids. Specifically, the company falsely represents that these products will relieve medical symptoms – such as coughs, fever, chills, and body aches – when, according to the plaintiffs, they do not work as advertised. (Herazo et al v. Whole Foods Market, Inc., Case No. 14-cv-61909, S. D. FL.).
For more information about other class-action lawsuits against Whole Foods and TINA.org’s coverage of the company, click here.
For more information about homeopathic products, click here.
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