Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In February 2014, a federal judge dismissed a class-action lawsuit against Whole Body Research, makers of a dietary supplement, Garcinia Cambogia, because plaintiff decided to dismiss the lawsuit. The complaint, which was originally filed in 2013, alleged that, among other things, the company represented that the supplement is recommended by an independent reporting and ratings service entitled “Consumer’s Guides” when, in reality, the same person owns both the “Consumer Guides” and the company that provides the dietary supplements. In addition, plaintiffs claimed that the company advertises the supplement as providing health benefits – such as burning fat and assisting with weight loss – without clinical evidence to support such claims. It cannot be determined why plaintiff dismissed the lawsuit. (Hoffman et al v. Clemens, Altern Marketing, LLC, and Whole Body Research, LLC, Case No. 13-cv-07924, D. N.J.).
For more information about other class-action lawsuits regarding dietary supplements and TINA.org’s coverage of the issue, click here.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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