Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
Whitewave Foods
A class-action lawsuit was filed against Whitewave Foods in April 2013 for allegedly deceiving consumers by stating that its products contain evaporated cane juice, which is a sweetener and not a juice. The complaint states that the company did this to make the products appear healthier than products that contain “sugar.” (Singer v. WWF Operating Company d/b/a Whitewave Foods, Case No. 13-cv-21232, S.D. FL)
Update: In June 2013, a federal judge approved a settlement agreement between Whitewave Foods and the consumers who sued the company in April. According to the settlement terms, Whitewave has agreed to use the terms “cane sugar” or “organic cane sugar,” instead of “evaporated cane juice,” in product labels and marketing. In addition, the company will provide a cash refund to class members. For more information about the settlement and cash refund amounts, go to www.SingerECJSettlement.com. (Singer et al. v. WWF Operating Company d/b/a Whitewave Foods, Case No. 13-cv-21232, S.D. FL.).
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