Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
A class-action lawsuit was filed against Bethesda Game Studios in January 2019 (and amended in February 2019) for allegedly falsely advertising that the Power Armor Edition of the Tri-Centennial version of the Fallout 76 video game includes a canvas West Tek Duffel Bag when, according to plaintiffs, the duffel bag is actually nylon. Later that month, the case was transferred from state court to federal court. (Meyer et al v. Bethesda Softworks LLC D/B/A Bethesda Game Studios, Case No. 19-cv-820, N. D. CA.)
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.
A closer look at what we’ll be monitoring in the new year.