CATrends: Unscented Deodorants and Antiperspirants
Lawsuits allege marketing doesn’t pass the smell test.
Pace et al. v. WaterWipes (USA) Inc.
22-cv-9816, S.D.N.Y.
(Nov. 2022)
Vences et al. v. WaterWipes (USA), Inc.
23-cv-619, N.D. Ill.
(Feb. 2023)
WaterWipes Baby Wipes, Textured Baby Wipes, and Adult Care Sensitive Wipes
Falsely marketing wipes as “100% Biodegradable” when they do not completely decompose within a reasonable time after being thrown in the trash
Pace case: Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Vences case: Settled
(Voluntarily dismissed)
Lawsuits allege marketing doesn’t pass the smell test.
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TINA.org and other consumer advocates file comment with FTC.
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Marketing and reality are not in sync.