Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
October 2013: Plaintiffs voluntarily dismissed this lawsuit against Walgreen Co. The reasons for the dismissal have not yet been disclosed.
September 2013: Another class-action lawsuit was filed against Walgreen Co. for allegedly falsely marketing its glucosamine and chondroitin supplements. Specifically, plaintiffs allege that the company promised that the supplements would “rebuild cartilage” when there is no scientific evidence to support such a claim. (McGinley et al. v. Walgreen Co., Case No. 13-cv-80947, S. D. FL.).
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.
A closer look at what we’ll be monitoring in the new year.