Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
In December 2016, two false advertising class-action lawsuits were filed against Walden University. Specifically, plaintiffs claim that the university misleadingly promises prospective and new students that doctoral degrees cost less and take less time to complete than the doctoral programs were designed to take. For example, the PhD in Psychology was marketed as taking 3-4 years to complete when it actually was designed to take 6 years to complete, and the Doctors of Business Administration program was marketed as taking approximately 2 years to complete when it was actually designed to take approximately 4 years to complete. In addition, the complaint alleges that the University’s marketing materials promise students that the dissertation process takes 13-18 months (or five dissertation level courses) to complete when the dissertation process actually takes more time to complete.
To read the complaints, click on the links below:
For more information about other class-action lawsuits filed against Walden University and TINA.org’s coverage of the university, click here.
How negative feelings surrounding menstruation have influenced period product marketing.
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Class-action lawsuits target preservative-free claims.
Revenge is Sweet
This company may need to cleanse its marketing tactics.