Maybelline: Maybe This Christmas
Maybe they kiss and make up. Or makeup then kiss.
A class-action lawsuit was filed against Basic Research Labs for allegedly falsely advertising a dietary weight-loss supplement Vysera-CLS. Specifically, the complaint claims that the company markets the supplement as a “miracle pill” and “the amazing Cupcake Diet” that will result in significant weight and fat loss by causing a person to absorb only a fraction of the calories consumed when, in reality, the supplement does not work as advertised and the company does not have adequate scientific evidence to support such claims. The lawsuit was originally filed in a New York court in 2015 and transferred to a Utah court in September 2016. (Spence et al v. Basic Research, LLC et al, Case No. 16-cv-925, D. UT.)
For more information about weight-loss claims and TINA.org’s coverage of the issue, click here.
Maybe they kiss and make up. Or makeup then kiss.
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.