September 2016: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.

April 2016: A class-action lawsuit was filed against Outernational Brands, Inc. for allegedly deceptively marketing Vivaloe™ aloe vera drinks as “All Natural” and containing no preservatives when they actually contain a non-natural, chemically-processed ingredient that is used as a preservative, citric acid. (Chen et al v. Outernational Brands, Inc., Case No. 16-cv-1634, E. D. NY.)

For more information about other class-action lawsuits regarding natural claims and TINA.org’s coverage of the issue, click here.


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Vivaloe Beverages

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Vivaloe Beverages

February 2019: This named plaintiff voluntarily dismissed her individual claims When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which…


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TINA.org Reports Meal Kit Giant HelloFresh to FTC

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TINA.org Reports Meal Kit Giant HelloFresh to FTC

MADISON, CONN. June 22, 2022 While millions of Americans struggle with rising food prices and empty store shelves, meal kit retailer HelloFresh advertises “delicious meals delivered to your door,” enticing consumers…


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