
Decoding Cosmetics Claims: Eyelash Serums
Common ingredient raises potential health risks not always clearly disclosed in the marketing.
In November 2016, a class-action lawsuit was filed against Viva Labs for allegedly misleadingly marketing its Organic Extra Virgin Coconut Oil as healthy, as well as a healthy alternative to butter and other cooking oils when, in reality, the coconut oil’s total fat and saturated fat content make it unhealthy and a less healthy alternative. (Tracton et al v. Viva Labs, Inc., Case No. 16-cv-2772, S. D. CA.)
For more information about other class-action lawsuits regarding coconut oil and TINA.org’s coverage of the product, click here.
Common ingredient raises potential health risks not always clearly disclosed in the marketing.
Former sales associate files lawsuit accusing luxury brand of greenwashing.
The bottom line? Prepare to pay more.
Pest control company updates marketing to be “clearer” about what it is actually offering.
You have the power to hold deceptive marketers accountable.