
Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
In November 2016, a class-action lawsuit was filed against Viva Labs for allegedly misleadingly marketing its Organic Extra Virgin Coconut Oil as healthy, as well as a healthy alternative to butter and other cooking oils when, in reality, the coconut oil’s total fat and saturated fat content make it unhealthy and a less healthy alternative. (Tracton et al v. Viva Labs, Inc., Case No. 16-cv-2772, S. D. CA.)
For more information about other class-action lawsuits regarding coconut oil and TINA.org’s coverage of the product, click here.
Misleading campaigns highlight this year’s big ad event.
Consumers may want to see through many of this company’s claims.
It won’t get any easier to cancel those annoying subscriptions.
This soft drink reminds consumers of the good old days.
What you need to know about this offer.