
Ad or Not: CBS Mornings ‘Exclusive’ with Alex Rodriguez
News ‘exclusive’ or orchestrated corporate promotion?
In 2011, a class action was filed against Vita Coco for misrepresenting the health benefits and nutritional content of its coconut water. The lawsuit claimed that Vita Coco coconut water did not contain the electrolyte levels indicated on its labels. (Fishbein v. All Market, Inc. d/b/a Vita Coco, Case No. 11-civ-5580 (JPO), S.D.N.Y.)
Update: A settlement was reached in April 2012 in which Vita Coco denied any wrongdoing but agreed to provide up to $25 cash or $36 in product vouchers to customers who purchased the coconut water between August 10, 2007 and final approval of the settlement by the court. For information about the settlement, go to www.vitacocosettlement.com.
News ‘exclusive’ or orchestrated corporate promotion?
“Clooney Bets on Your Coffee Personality!”
To actually get this perk, consumers may have to pay very close attention.
We’ve got two words for many of this real estate company’s claims: list it.
Poking holes in this bold claim.