Maybelline: Maybe This Christmas
Maybe they kiss and make up. Or makeup then kiss.
In 2011, a class action was filed against Vita Coco for misrepresenting the health benefits and nutritional content of its coconut water. The lawsuit claimed that Vita Coco coconut water did not contain the electrolyte levels indicated on its labels. (Fishbein v. All Market, Inc. d/b/a Vita Coco, Case No. 11-civ-5580 (JPO), S.D.N.Y.)
Update: A settlement was reached in April 2012 in which Vita Coco denied any wrongdoing but agreed to provide up to $25 cash or $36 in product vouchers to customers who purchased the coconut water between August 10, 2007 and final approval of the settlement by the court. For information about the settlement, go to www.vitacocosettlement.com.
Maybe they kiss and make up. Or makeup then kiss.
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.