Visionworks Buy-One-Get-One-Free Offers

August 2017: A federal judge granted final approval of the settlement.

January 2017: A federal judge preliminarily approved a settlement resolving two false advertising class-action lawsuits against Visionworks:

• Lenart et al v. Visionworks of America, Inc., 16-cv-2505, N. D. OH.
• Poteant et al v. Visionworks of America, Inc., Case No. 15-cv-2306, N. D. OH.

According to the settlement terms, class members may receive a full refund for a maximum award of $100 for each BOGO transaction. A final fairness hearing is scheduled for July 31, 2017.

June 2016: A class-action lawsuit was filed against Visionworks of America for allegedly deceptively advertising that consumers who purchase one pair of eyeglasses get another pair free when, according to plaintiffs, the buy-one-get-one-free offer is continuously offered for a majority of the year and the ordinary price of the first pair of eyeglasses is increased making the second pair of eyeglasses not “truly free,” in violation of Illinois state law and FTC regulations. In September 2016, this action was transferred to a court in Ohio. (Lenart et al v. Visionworks of America, Inc., Case No. 16-cv-5935, N. D. OH.)