CATrends: Deceptive Influencer Marketing
It’s a hot sponcon summer.
USAA Insurance
Case Name (Date)
Capps et al. v. United Services Automobile Association et al.
24-cv-455, W.D. Tex.
(May 2024)
Product/Service
USAA automobile, home, property, and other insurance products
Allegations
Misleadingly marketing that the company is “member owned” and representing that current and former military and their family members qualify for membership when, under the company’s two-tiered customer structure, customers who are military officers have ownership rights in USAA and receive their insurance directly from USAA while customers who are enlisted personnel and military family members do not hold ownership rights and have insurance contracts through stock insurance companies that are subsidiaries of USAA
Status
Pending
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