CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
UrthBox Subscriptions
Case Name (Date)
Esparza et al. v. Premier Choice Inc. d/b/a www.urthbox.com
25-cv-8990, C.D. Cal.
(Sept. 2025)
Product/Service
UrthBox subscriptions
Allegations
Failing to adequately disclose the terms of subscriptions
Status
Pending
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