CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Tu et al. v. United Dental Corp. et al.
BC542678, California state court – Los Angeles
(April 2014)
Dental services for implants, orthodontics, scaling, X-rays, check-ups, and consultations
Charging more for dental services than the advertised prices
Misleadingly marketing dental services as if they are performed by dentists and other dental professionals when they are performed by individuals who do not have valid dental licenses or proper approval from the California dental board
Settled
(Final approval granted)
https://www.uniteddentalsettlement.com/Index
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg