Ulta Time-Limited Promotions
Allegations: Falsely advertising when promotions end
Ulta’s “Free” Gifts
Multiple class-action lawsuits filed in 2025 allege that Ulta falsely advertises “free” gifts without adequately disclosing that consumers must make a minimum purchase to receive them. Some of the lawsuits also allege that the retailer falsely advertises pricing discounts. More information on the lawsuits is below.
| Case Name (Date) |
Allegations | Status |
|---|---|---|
| Cole et al. v. Ulta Salon, Cosmetics & Fragrance, Inc. 25-cv-2521, S.D. Ind. (Dec. 2025) |
Failing to adequately disclose that a minimum purchase is required to receive “free” gifts
Falsely advertising discounts on purchases without adequately disclosing the exclusions and limitations |
Pending |
| Maxwell et al. v. Ulta Salon, Cosmetics & Fragrance, Inc. 25-cv-2500, W.D. Wash. (Dec. 2025) |
Failing to adequately disclose that a minimum purchase is required to receive “free” gifts | Pending |
| Repperger et al. v. Ulta Salon, Cosmetics & Fragrance, Inc. 25-cv-526, E.D. Wash. (Nov. 2025) |
Failing to adequately disclose that a minimum purchase is required to receive “free” gifts | Pending |
| Ade-Fosudo et al. v. Ulta Salon, Cosmetics & Frgrance, Inc. 25-cv-4188, D. Md. (Nov. 2025) |
Failing to adequately disclose that a minimum purchase is required to receive “free” gifts
Falsely marketing when promotions end |
Pending |
| Mulanena et al. v. Ulta Salon, Cosmetics & Fragrance, Inc. 25-cv-3753, D. Md. (Oct. 2025) |
Failing to adequately disclose that a minimum purchase is required to receive “free” gifts | Pending |
Class-Action Tracker
Products in Ulta Beauty’s Conscious Beauty Program
Allegations: Falsely marketing that products are made with “clean ingredients” and do not contain ingredients on Ulta’s “Made Without List” when they contain numerous ingredients on the list
Ulta Beauty Products
Cosmetics at Ulta Beauty
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