Ulta’s “Free” Gifts

Multiple class-action lawsuits filed in 2025 allege that Ulta falsely advertises “free” gifts without adequately disclosing that consumers must make a minimum purchase to receive them. Some of the lawsuits also allege that the retailer falsely advertises pricing discounts. More information on the lawsuits is below.

Case Name (Date)	Allegations	Status
Cole et al. v. Ulta Salon, Cosmetics & Fragrance, Inc. 25-cv-2521, S.D. Ind. (Dec. 2025)	Failing to adequately disclose that a minimum purchase is required to receive “free” gifts Falsely advertising discounts on purchases without adequately disclosing the exclusions and limitations	Pending
Maxwell et al. v. Ulta Salon, Cosmetics & Fragrance, Inc. 25-cv-2500, W.D. Wash. (Dec. 2025)	Failing to adequately disclose that a minimum purchase is required to receive “free” gifts	Pending
Repperger et al. v. Ulta Salon, Cosmetics & Fragrance, Inc. 25-cv-526, E.D. Wash. (Nov. 2025)	Failing to adequately disclose that a minimum purchase is required to receive “free” gifts	Pending
Ade-Fosudo et al. v. Ulta Salon, Cosmetics & Frgrance, Inc. 25-cv-4188, D. Md. (Nov. 2025)	Failing to adequately disclose that a minimum purchase is required to receive “free” gifts Falsely marketing when promotions end	Pending
Mulanena et al. v. Ulta Salon, Cosmetics & Fragrance, Inc. 25-cv-3753, D. Md. (Oct. 2025)	Failing to adequately disclose that a minimum purchase is required to receive “free” gifts	Pending

Class-Action Tracker

Ulta Time-Limited Promotions

Class Action

Ulta Time-Limited Promotions

Allegations: Falsely advertising when promotions end

Products in Ulta Beauty’s Conscious Beauty Program

Class Action

Products in Ulta Beauty’s Conscious Beauty Program

Allegations: Falsely marketing that products are made with “clean ingredients” and do not contain ingredients on Ulta’s “Made Without List” when they contain numerous ingredients on the list

Ulta Beauty Products