Ulta’s “Free” Gifts
Allegations: Deceptively marketing “free” gift offers without adequately disclosing that consumers must make qualifying purchases to receive the “free” gift
Shahpur et al. v. Ulta Salon, Cosmetics & Fragrance, Inc.
25-cv-284, E.D. Wash.
(Aug. 2025)
Ulta cosmetics
Falsely advertising when promotions end
Pending
Allegations: Deceptively marketing “free” gift offers without adequately disclosing that consumers must make qualifying purchases to receive the “free” gift
Allegations: Falsely marketing that products are made with “clean ingredients” and do not contain ingredients on Ulta’s “Made Without List” when they contain numerous ingredients on the list
Lawsuits target misleading subject lines.