Ade-Fosudo et al. v. Ulta Salon, Cosmetics & Frgrance, Inc.
25-cv-4188, D. Md.
(Nov. 2025)
Ulta cosmetics
Falsely marketing when promotions end
Misleadingly marketing cash discounts and “free” gifts without adequately disclosing that consumers must make minimum purchases to receive them
Pending
Allegations: Falsely advertising “free gifts” without adequately disclosing that consumers must make a minimum purchase to receive them and falsely advertising discounts on purchases without adequately disclosing the exclusions and…
Allegations: Falsely advertising when promotions end
Allegations: Deceptively marketing “free” gift offers without adequately disclosing that consumers must make qualifying purchases to receive the “free” gift
Allegations: Falsely marketing that products are made with “clean ingredients” and do not contain ingredients on Ulta’s “Made Without List” when they contain numerous ingredients on the list
Sam Biddle, New York Magazine – Intelligencer
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Lawsuits aren’t giving any slack when it comes to underfilled packages.
Why advertise a price that no consumer will pay?