Monetizing Minors
How brands exploit kid influencers and their followers.
December 2014: This case was voluntarily dismissed after the Court ordered the plaintiffs to show why the case should not be dismissed for lack of prosecution.
July 2014: A class-action lawsuit was filed against U-Haul International Co. Specifically, plaintiffs claim that U-Haul advertised a daily base rental fee which fails to inform consumers of a mandatory environmental fee that must also be paid as a condition of renting a U-Haul vehicle. (Arevalo et. al v. U-Haul International, Co. and DOES 1 through 10, Case No. 14-cv-01179, C.D. CA.).
For more information about other automotive-related class actions and TINA.org’s coverage of the issue, click here.
How brands exploit kid influencers and their followers.
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Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook