Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
True Lemon Drink Mixes
In September 2020, a class-action lawsuit was filed against Grand Brands for allegedly misleadingly advertising that several flavors of True Lemon drink mixes – including Original Lemonade, Raspberry Lemonade, Strawberry Lemonade, and Lime Black Cherry – are made with real fruit and are “Naturally Flavored” when, according to plaintiffs, the drink mixes contain synthetic ingredients and only small amounts of lemon oil or lemon juice for flavoring. Plaintiffs also claim that the company misleadingly markets that the drink mixes contain “No Artificial Sweeteners” when, according to the complaint, the mixes contain sugar. In addition, the complaint claims that the ingredients lists falsely state that the products contain “Crystallized Lemon” and “Crystallized Lime” when, according to the complaint, they do not contain these ingredients. (Tedesco et al v. Grand Brands, Inc. dba True Citrus or True Lemon, Case No. 20-cv-1928, S.D. Cal.)
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