The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
True Citrus Beverage Mixes
Case Name (Date)
Holder et al. v. Grand Brands, Inc. d/b/a The True Citrus Co.
23-cv-10754, S.D.N.Y.
(Dec. 2023)
Product/Service
True Citrus beverage mixes
Allegations
Falsely marketing that products contain “No Preservatives” when they contain a preservative ingredient (citric acid)
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
The Latest
TINA.org Finds U-Haul Using Bait-and-Switch Pricing Scheme
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
U-Haul Needs to Pack Up Its Deceptive ‘$19.95’ Truck Ads
TINA.org calls on regulators to stop moving company’s bait and switch.
FTC, Nevada Sue IM Mastery Academy
Complaint alleges IML was a $1.2 billion scam.
OmegaXL: Backed by Research
What you should know about ingredient studies.