FTC Proposes New Rule Targeting Deceptive Income Claims in MLM Industry
Proposed new earnings claim rule comes three years after TINA.org comment to FTC.
Holder et al. v. Grand Brands, Inc. d/b/a The True Citrus Co.
23-cv-10754, S.D.N.Y.
(Dec. 2023)
True Citrus beverage mixes
Falsely marketing that products contain “No Preservatives” when they contain a preservative ingredient (citric acid)
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Proposed new earnings claim rule comes three years after TINA.org comment to FTC.
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Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.