
Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
Holder et al. v. Grand Brands, Inc. d/b/a The True Citrus Co.
23-cv-10754, S.D.N.Y.
(Dec. 2023)
True Citrus beverage mixes
Falsely marketing that products contain “No Preservatives” when they contain a preservative ingredient (citric acid)
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.
A closer look at what we’ll be monitoring in the new year.