Fairlife Milk
Company’s animal welfare claims – and brand name – face increasing scrutiny.
In August 2019, a class-action lawsuit was filed against Smitty’s Supply and Tractor Supply Co. for allegedly misleadingly marketing tractor hydraulic fluids as providing anti-wear and protective benefits when, according to plaintiffs, the fluids do not provide the promised benefits. In addition, the complaint claims that the company represents that the fluids meet certain manufacturer specification and the “303” specifications when, according to plaintiffs the fluids do not meet all of the listed manufacturer specifications and the “303” designation is obsolete. (Buford et al v. Smitty’s Supply, Inc. and Tractor Supply Company, Case No. 19-cv-82, E.D. Ark.)
For more information about the marketing of tractor hydraulic fluids, click here.
Company’s animal welfare claims – and brand name – face increasing scrutiny.
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