Maybelline: Maybe This Christmas
Maybe they kiss and make up. Or makeup then kiss.
In August 2019, a class-action lawsuit was filed against Smitty’s Supply and Tractor Supply Co. for allegedly misleadingly marketing tractor hydraulic fluids as providing anti-wear and protective benefits when, according to plaintiffs, the fluids do not provide the promised benefits. In addition, the complaint claims that the company represents that the fluids meet certain manufacturer specification and the “303” specifications when, according to plaintiffs the fluids do not meet all of the listed manufacturer specifications and the “303” designation is obsolete. (Buford et al v. Smitty’s Supply, Inc. and Tractor Supply Company, Case No. 19-cv-82, E.D. Ark.)
For more information about the marketing of tractor hydraulic fluids, click here.
Maybe they kiss and make up. Or makeup then kiss.
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.