
DSSRC’s Arbonne Decision Gets It Wrong
Council blesses MLM’s use of unsubstantiated earnings claims.
In August 2019, a class-action lawsuit was filed against Smitty’s Supply and Tractor Supply Co. for allegedly misleadingly marketing tractor hydraulic fluids as providing anti-wear and protective benefits when, according to plaintiffs, the fluids do not provide the promised benefits. In addition, the complaint claims that the company represents that the fluids meet certain manufacturer specification and the “303” specifications when, according to plaintiffs the fluids do not meet all of the listed manufacturer specifications and the “303” designation is obsolete. (Buford et al v. Smitty’s Supply, Inc. and Tractor Supply Company, Case No. 19-cv-82, E.D. Ark.)
For more information about the marketing of tractor hydraulic fluids, click here.
Council blesses MLM’s use of unsubstantiated earnings claims.
TINA.org hammers out the fine print details of this advertised member perk.
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
TINA.org calls on regulators to stop moving company’s bait and switch.
e.l.f. Halo Glow Liquid Filter isn’t just a one-trick pony. It’s a multi-talented small-boned horse that can be used so many e.l.f.ing ways.