April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
A class-action lawsuit was filed against Aspiro AB and Kanye West in April 2016 (and amended in October 2016) for allegedly fraudulently inducing consumers to subscribe to Tidal, a subscription-based music streaming service. Specifically, the complaint alleges that, in order to get consumers to subscribe to Tidal, Kanye West promised to release his new album “The Life of Pablo” exclusively on Tidal when, in reality, the album became available through Tidal’s competitors only a month and a half after the album’s initial release. (Baker-Rhett et al v. Aspiro AB and Kanye West d/b/a Tidal, Case No. 16-cv-5801, S. D. NY.)
These definitions are a joke.
FDA sniffs out unapproved claims company’s smelling salts increase alertness, focus, and more.
Why this piano man may not give you the keys to success.
Dig into these advertising claims.
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.